Monthly bookkeeping from a licensed CPA
Monthly bookkeeping for women running service businesses, from a CPA who stays to translate.
Clean, current, tax-ready books every month. Plus someone who tells you what they mean and what to do next. Based in Mesa, Arizona, working with US based clients nationwide.
Starting at $397/month · Month to month · Leave any month with 30 days' notice
You have clients. You have revenue. You have a business built from something real.
But on a random Tuesday, you check your bank account. Not to review it, just to feel okay. You get a number that tells you nothing. So you close the app. There's a client to serve, content to post, and a list that never gets shorter.
Meanwhile, quietly:
You don't need another app. You need the books done, and someone to tell you what they're saying.
What you actually get
This is Know Your Numbers, Plan Your Pay, the plan most people choose.
Every transaction categorized. Every bank, card and payment account reconciled. You connect your accounts once, and I confirm when each one is in.
Same date, every month. No wondering whether your numbers are "done yet."
Your profit & loss and balance sheet, with two or three things circled and explained. You never get a raw P&L.
45 to 60 minutes live on video. Or, if you'd rather skip the calendar, a recorded Loom walkthrough and a written summary.
A "Numbers in Plain English" recap within one business day. One insight, one decision, one next action.
A monthly nudge with the exact dollar amount to move to tax savings, based on a percentage we agree on together.
A clean year-end package, ready to hand to your tax preparer.
Pricing
Every plan covers one business. Pick by how much is moving through your accounts and how much help you want reading it.
starting at$397/month
Simpler service businesses. One business, up to 100 transactions a month, up to 3 accounts.
No monthly call at this level.
Most popular
starting at$697/month
Growing founder-led businesses. One business, up to 200 transactions a month, up to 5 accounts.
starting at$1,197/month
Established businesses with several offers. One business, up to 300 transactions a month, up to 6 accounts.
$1,497/month for higher-complexity setups.
Prices shown are starting points. Your monthly price adjusts to your transaction volume, number of accounts and any add-ons, and it’s confirmed in writing after your File Health Check. Every plan is month to month with 30 days’ notice, plus a one-time $250 onboarding fee. Cleanup, if you need it, is quoted separately.
A one-time $250 onboarding fee. That covers connecting your accounts, setting up your chart of accounts, and getting everything ready for your first close.
Behind on your books? Cleanup is quoted separately, after I've looked at your actual file in the File Health Check. You'll never absorb a backlog at the monthly rate, and I'll never guess at a number for a file I haven't seen.
Monthly service starts once your opening balances are reliable.
How starting works
No discovery call. I look at your real books and put what I find in writing.
A short form, mostly one-tap answers. About five minutes.
Within two business days I email you simple steps for read-only access. I never need your passwords.
Within three business days: what shape your books are in, what's actually wrong, what cleanup would cost, and which plan fits.
If you feel called to say yes, you get a personal welcome video on day one and your first flagged insight within 14 days.
More than one business, running payroll, or selling products with inventory? I can take those on too. They're priced as add-ons on top of the standard plans, so just mention them in your application and I'll include them in your written read.
My promises
Specific enough that you'll know the moment I miss one.
Something real about your business, flagged before your first full month is even over.
Predictable, so you're never left wondering when your numbers will be ready.
Every Money Ritual ends with all three. No meeting that goes nowhere.
The plain-English summary lands while the conversation is still fresh.
Every three months, the bigger picture: what changed, what's working, what to watch.
One business day on Profit Pulse. And you can leave any month with 30 days' notice.
Who actually touches your books
I'm Kristin Winstanley. I spent 20+ years in corporate finance and accounting, building the budgets and running the analysis for multi-million dollar companies.
I've worked for multiple publicly traded companies. That means I was held to compliance and SOX standards, where accuracy, documentation and working with auditors came with the territory. Your books get that same standard, so if the IRS ever knocks, your numbers are supported.
And because I'm a CPA, I speak CPA. I know the standard tax implications for a small business, so I flag the right items as they happen and coordinate with your tax preparer on whatever tax plan or strategy you have. I don't prepare or file returns myself, but your preparer gets books that are ready to work from.
That's what Finance Flow Lab is for. The community is free to join, and Premium is an upgrade inside. (It's also included in Know Your Numbers, Plan Your Pay, so you can have the books done and still learn the practice.)
Very common, and not a character flaw. The File Health Check tells us how far behind you really are. Cleanup is quoted separately from the monthly fee, after I've seen your file, so you know the full cost before we start. Monthly service begins once your opening balances are reliable.
No. I don't prepare or file tax returns. I keep your books clean all year and hand your tax preparer a year-end package that makes their job faster (and often cheaper for you).
I prefer to work in Xero (I'm Xero certified), and I also work in QuickBooks Online and Kick, and I'm open to a few others. I come from accounting, not from a software company, so I don't force every business into one system. Different setups fit different businesses and situations. If your books live in a spreadsheet or nowhere at all, tell me in the form and I'll recommend the right fit in your written read.
Every plan is month to month. Give me 30 days' notice and you're done. No six-month contract, no cancellation fee.
Me. Kristin Winstanley, licensed CPA. Not an offshore team and not a junior bookkeeper.
Within three business days on Books in Flow, two on Know Your Numbers, Plan Your Pay, and one on Profit Pulse.
Very little. Keep your accounts connected, answer the occasional "what was this charge?" question, and show up for your Money Ritual if you've chosen the live option. Receipts go through a simple workflow I set up for you.
No. I'm based in Mesa and love working with East Valley businesses, but everything runs online, so I work with clients anywhere in the US.
Yes. It's how every engagement starts, and it's yours to keep whether or not we work together.
Rather just ask a question first? Send me a note.